SEO – Search Engine Optimization in 2021Md Emon
Table of Contents
Introduction about SEO
SEO or search engine optimization is a very important aspect of digital marketing through which any web page takes place in the search engine for hundreds of keywords which we call RANK. The three things that are important to do SEO are domain name selection, a good and fast web server, and proper meta-tagging of the site.
Today we will discuss what SEO is and why it is important, as well as how SEO is done and why or how you can learn SEO, etc. So, let’s get started without delay!
Why is SEO done?
We naturally do SEO to get our website ranked in search engines. By doing SEO we try to be at the top of the search engine results pages. Because when people search for something, they click on the link of those who are at the top of the result page.
I hope the matter will be clear with an example. Suppose, you have an e-commerce website, where you sell T-shirts. Now you must want Google to show your website first when someone searches for a T-shirt. Then buyers will come to your website link and buy your product.
Now the whole process by which Google will show your website for the keyword “T-shirt” is what we call SEO in the language of digital marketing. Now you understand why SEO is done.
Black Hat SEO & White Hat SEO
Black Hat SEO: The SEO that is done to get to the top of the search rank without following any kind of rules is called Black Hat SEO. Keyword stuffing, doorway pages, invisible text, spamming backlinks, etc. are included in Black Hat SEO. We can call such SEO unethical SEO. Doing black hat SEO can get your website rejected by search engines. So refrain from following this approach.
White Hat SEO: White hat SEO: Refers to the process of bringing a website to the top of the search results page in full compliance with all the rules and regulations of the search engine. What is meant by SEO is ‘white hat SEO’. This type of SEO is very difficult to do. But, it is risk-free. Its main focus is on users. Success in any business online can be achieved through White Hat SEO. This is a valid method that follows or complies with search engine conditions.
There are two types of White Hat SEO: Organic SEO & Paid SEO.
Organic SEO & Paid SEO
Organic SEO means that if you follow all the rules of search engine optimization in a good way, then the page of your website will appear on the first page of the search engine. There are two types of organic SEO: On-page SEO and Off-page SEO.
And, paid SEO means you will pay Google and your page will appear first in normal search results. After searching a lot of time, we first come across some websites which have Ads written next to them. These are basically paid SEO. With this, a lot of visitors could be gotten from Google in a very short time.
On-Page SEO & Off-Page SEO
Another name for on-page SEO is on-site SEO. This means arranging the content in such a way that search engines can easily understand what you are writing about. On-page SEO is the optimization of the website in accordance with the Rules and Regulations and Google and User Friendly. The main topics of on-page SEO are URL setup, Meta-description, image optimization, keyword selection, image optimization, internal linking, analytics setup, etc.
On the other hand, off-Page SEO refers to the activities that you do from outside the website to rank your website in search engines. The main topics of off-page SEO are social bookmarking, guest posting, backlinks, social media sharing, etc. My own opinion is that off-page SEO makes a huge contribution to increasing the traffic of any website.
Fundaments of SEO Settings
Keyword Research: A keyword is a term that people search for in search engines. Keyword research is a big and very important part of search engine optimization. Choosing the right keywords plays an important role in ranking in search engines.
There are different types of free & paid tools available online for keyword research. Such as Google Keyword Planner, Long Tail Pro, Ahrefs, Semrush, Spyfu, Majestic, etc.
On page-SEO: In this case, the URL has to be customized in two ways. First, the URL should be short, and secondly, use the focus keyword there. The next step is to optimize the image properly. Then use the keywords in the subheadings of your article and clearly highlight them. The last thing I want to say is that you should add the necessary internal and external links in the middle and last part of your content.
Technical SEO: Technical SEO is a process or method that meets the technical requirements of modern search engines in order for a website to get an organic ranking. Some of the notable issues in this step are Crawl Errors detection, page Loading speed, broken link fix, structured data, canonical tags, mobile usability; Sitemap & Robots.txt file upload, etc.
Methods of writing an article: Always remember, Content is King. When you write an article, keep in mind to make the article informative and research-based. It is also important to focus on titles, descriptions, tags, article lengths, featured images, and original content. Use simple and understandable language in your content.
Backlink: A backlink is an external link that you get to your site from another website. Suppose you have a website and you put the link to that site on another site. Or someone else provided a link to your site for visitors to his website to visit. Then you will get a backlink for your site on the site where the link to your site is published.
You can post forums and solve many problems here. In the comments section of various blogs and you push the link to your website. You can add your content to listings or directories.
You will get different types of backlink generators online. Such as: searchenginereports, prepostseo, sitechecker, etc.
The last thing I want to say is that search engine optimization or SEO is not the perfect solution to how it works. Because in the current information technology, Google or various search engines are constantly updating their algorithms. This is why you need to keep up to date with the latest updates and to manage your website and use good content so that you can be on the first page of the search rankings.
You can do SEO courses from various reputable organizations, from which you can learn a lot. If you learn SEO properly, you will get jobs in freelancing marketplaces like Fiver, Upwork, SEOClerks and you can earn a lot of income from there.
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